I believe in doing great work so, naturally, I’m attracted to their core values. Mark Twain once said, “Do the right thing. It will gratify some people and astonish the rest.” Sometimes, in the pursuit of profit, businesses forget how to be human. That should never be! Doing right is always the best choice, especially when it helps you abide by your own moral code. The right work enriches not only your life but that of your client’s since it’s untainted by guilt, fear or shame. I believe it IS possible to do business, profitably, while heeding your ethical calling. In case you didn’t know, these are the Edelman Values:
The Relentless Pursuit of Excellence: Bringing the best of ourselves and partners to our clients.
The Freedom to be Constantly Curious: Tenacious and thorough approach that drives creativity and growth for clients and ourselves.
The Courage to do the Right Thing: Trusted and resilient partner for clients, colleagues and communities.
Aligned with the above are the Edelman Operating Principles. I’m convinced that, if all companies operated with these in effect, we’d have a world where respect and consideration for the well-being of persons and organizations are paramount. By the way, here are the principles:
- Edelman is committed to honesty.
- Edelman is committed to transparency.
- Edelman is committed to fair dealing.
- Edelman ensures business activity aligns with the interests of all stakeholders: clients, employees and parties with whom we interact.
- Edelman strives to model best practice in all areas of our business.
- Edelman does not violate legal obligations.
I’d love to creatively and ethically push the boundaries of PR through engagement and public dialogue. I believe that patiently listening to the needs of one’s client empowers them to openly communicate with you as they won’t feel conscious or judged. This translates to no bullshitting, sugar-coating or beating around the bush to figure out what corporate message to send internally or externally. Isn’t that the ideal client? For those in the Communications field, wouldn’t you love to have an honest, direct and trusting relationship with who you work with? I do. I’m hopeful that I start working for Edelman sooner rather than later so I can get to doing great work!