Using Addict-o-matic for Conversational Coding on Ragan’s PR Daily

photo from

PR Daily is “a daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.” I’m using the free service Addict-o-matic to grab the 10 most relevant conversations online about Ragan’s PR Daily and then doing a conversational coding using the following scheme:

  • negative comments = -1
  • neutral comments = 0
  • positive comments = +1

Since I’m publishing on WordPress, I’ve chosen the WordPress results gathered by Addict-o-matic. There were a few hits on search engines such as Bing and Google but these data did not seem very coherent or friendly for my analysis. There was one hit on YouTube directly from the query and though there is an option to see more YouTube-related conversations, following the link gave me hits that were mostly “Social and Digital Media Awards” hosted and/or sponsored by Ragan Communications. Had I chosen to do mostly or all analysis based on YouTube videos, the data would have been heavily biased in favour of PR Daily: I chose to skip that and really focus on WordPress. If you’re curious, you can see the YouTube search results here and see exactly what I mean:

First, here’s a bit of background from PR Daily’s About Us page:

Company Overview:

For more than three decades, Lawrence Ragan Communications, Inc., has been the leading publisher of corporate communications, public relations, and leadership development newsletters. Ever since the launch of The Ragan Report in 1970, Ragan has provided the professional communicator and executives with timely, practical, and relevant information that few others can match. The Ragan brand now includes over 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management. In addition to our newsletter division, Ragan produces several communications conferences, workshops, and senior-level forums throughout the United States. Ragan conferences draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities.

A Brief History:

Lawrence Ragan Communications is named for its founder, the dean of organizational communicators. With Lawrence Ragan’s death in 1995, his son Mark Ragan—now CEO and Publisher—leads the 50-person firm.

Second, Let’s Jump into the Data Pool

For reference, I used the words “Ragan’s PR Daily” in the search box of Addict-o-matic to gather my data. I’ve included the link for you to click on the results if you’d like to see it directly:’s+PR+Daily

Third, here are my search results from Addict-o-matic

Click to see the .pdf (links included)

I invite you to analyze the data for yourself, read the article titles, get a feel for the sentiment in each link and (if you fancy a challenge) assign your own conversational coding to it based on my scheme above which is -1, 0, and +1 for comments you deem negative, neutral, or positive (respectively).

Lastly, here is my conversational coding score for PR Daily: +7

This means that people have positive conversations about PR Daily. My information is a sample of qualitative online research (netnography) based on my analysis of the conversations’ content and then grading the sentiment (emotion) of each as it relates to my Addict-o-matic query.



Conversational Code


Great PR Pro



Pitch Busy TV Reporter



Must-have Traits PR Pro



Lessons in PR & Journalism



14 Essentials for PR Newbies



Oscar Time



Topic of the Week



8 Ways Reporters Love You



Award for Best Blog



Suggested Reading


Wanna see the conversational coding results displayed as a pie chart? Click the link below!

Cristina’s simple pie chart

Please Note: This conversational coding is my interpretation of both the article titles and the general content/tone of the information therein. You may beg to differ and I understand that. I do, however, stand by my analysis and I firmly stand behind the +7 score I’ve given PR Daily.

Should you like to see the search results directly, you can click the link below

Please leave a comment or share this post. Thank you!

In Appreciation,

Cristina Gecolea


3 thoughts on “Using Addict-o-matic for Conversational Coding on Ragan’s PR Daily

  1. Hi Cristina,

    Truly great post!

    I really enjoyed the way you set it up, with regards to the layout (charts and quotes) and the extra links.

    You really did your research girl!

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