Bus Shelter Heats Up When You Hold Hands

Yes, I realize that this blog’s title sounds like it could be an intro to a steamy novel, LOL

Checkout this feel-good publicity stunt by Duracell Canada: Winter in Montreal has been quite cold and here they are, offering something of value – a bus shelter that keeps people warm! In order to make it work, the people  at the bus shelter must activate the sensors on the both ends. I love how Duracell gets people to focus on the human connection effectively turning strangers-waiting-for-the-bus into temporary friends that help each other activate the heater for the common good! This is a brillant concept – it’s the kind of creative advertising I love to see. Well done, Duracell Canada!


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